Holiday engagements and ring trends on the rise for 2017

gleem.co engagement rings

Engagement season is in full swing and retailers are seeing new trends emerging around holiday engagement ring purchases. Last year, there was a rise in vintage estate rings and unique colored stones. This year the diamond is returning – and bigger than ever – and people are feeling more and more comfortable buying online. Gleem & Co., a luxury online jewelry consignment and curator, sees a 200-300% jump in sales during the holiday and proposal months. Gleem curates a custom collection for their clientele and has noticed a few new trends for one of life’s most important (and expensive) purchases:

  • Diamonds are Forever: Solitaire diamonds are making a comeback, as colored center stones become less and less common
  • Size Matters: Two carats is the new baseline, and people are willing to sacrifice clarity for size
  • Gold over Platinum: As people wear and tear their rings more during their spin cycle, pilates class and everything else in life – white gold is coming back as a more durable alternative to platinum
  • Make a Statement: Women want their engagement ring to be a statement piece – vintage and estate ring sales remain high

 

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