How investing in the member experience pays off: Ashley Madison’s story

business growth by focusing on improving member experience strategy


In  2017, the President of Ashley Madison, the world’s leading married dating website, led efforts in massive growth for the website while making discretion and user-security top priorities. Now the company has released a new report by Ernst & Young that validates their user numbers, daily sign-ups, male-to-female ratio, and more. In 2017, had more than 15,000 new member accounts daily. For every active paid male account, there were 1.13  active female accounts created in 2017 and the site nearly doubled the number of member accounts joining daily from 10,715 in April to 20,518 per day by October.

Ashley Madison spent the greater part of 2017 focusing the company on its original married dating roots – a space it invented and continues to lead. This report comes as the company is continuing its efforts to create a better Ashley Madison for its members, through platform enhancements and a renewed passion for improving the member experience. Last year alone, this focus on its members and commitment to the married dating space translated to 5,673,024 new accounts on the site.

“At Ashley Madison, our members’ experience is paramount,” said Ruben Buell, President and CTO, ruby Life Inc. (parent company of “That experience starts with trust; trust that we have built a community of like-minded individuals, trust that you will be able to find and connect with other members in this community, and trust that your experience will remain discreet.”

The company anticipates continuing improvements to the website to make it easier for people to join, find, and connect with one another in more than 50 countries and in 19 languages.

View the full report today.

Ashley Madison numbers at a glance

  • 5,673,024 new accounts were registered on in 2017
  • There was an average of 15,542 new member accounts opened each day in 2017
  • For accounts created in 2017, the ratio of active paid male accounts to active female accounts in 2017 was 1 to 1.13
  • On average there were 472,752 new monthly sign ups in 2017
  • The low and high months for registrations, in 2017, were April (321,460) and October (636,073) respectively


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2018 Tax season research – released by WalletHub

 tax cloud for tax season
With Tax Day looming large and sweeping tax reform passed in recent months, our friends at WalletHub shared with us their 2018 Taxpayer Survey and yearly Tax Rates by State report to help taxpayers better understand taxes during this confusing time of the year.

About the Taxpayer Survey

WalletHub’s Taxpayer Survey features a wide range of fun facts about people’s opinions on tax prep, the IRS and more. The tax rate report also compares the cost of the average person’s various obligations in the 50 states and the District of Columbia. The survey found that states with no income tax are not always the cheapest overall, as they tend to have higher sales and property taxes.

Find more highlights from both below, followed by the full list of WalletHub’s 2018 taxpayer resources:

2018 Taxpayer Survey

  • Fewer than 4 in 10 people are happy with President Trump’s tax reforms. 69% of people think the reforms are better for corporations than consumers, and 67% think they benefit the rich more than the middle class.
  • 90% of people think the government does not spend well their tax dollars wisely.
  • 30% of people fear making a math mistake for Tax Day , edging out not having enough money (29%) atop the list.
  • 37% of people would move to a different country for a tax-free future. 24% would get an “IRS” tattoo, 22% would switch political parties, and 15% would take a vow of celibacy.
  • 29% of people like their in-laws more than the IRS, 13% prefer cold showers, and 9% would take a traffic jam.


States with Lowest Tax Rates States with Highest Tax Rates
1 Alaska 42 Michigan
2 Delaware 43 New Jersey
3 Montana 44 Iowa
4 Nevada 45 Ohio
5 Wyoming 46 Wisconsin
6 Tennessee 47 Rhode Island
7 Idaho 48 New York
8 California 49 Nebraska
9 Florida 50 Connecticut
10 South Carolina 51 Illinois

WalletHub’s 2018 Taxpayer Resources

  1. What To Do If You Can’t Pay
  2. Pros & Cons Of Paying With Credit
  3. Tax Scams & Tips for Avoiding Them
  4. Last-Minute Tax Tips
  5. Property Taxes by State


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The best and worst states to raise a family in 2018

best and worst cites to raise a family according to a WalletHub 2018 report. Picture shows a family of four smiling at each other in bed.

Starting a family or have a growing family? The new year is a good time to find how much it will cost to keep your family healthy and happy. In a new report by the personal-finance website WalletHub, 2018’s Best & Worst States to Raise a Family. People are optimistic about growth in hiring and single-family home starts.

Best and worst states to raise a family

To compose the list of best states to put down family roots, WalletHub compared the 50 states across 42 key indicators of family friendliness. In the report, the data set ranges from median family salary to housing affordability to unemployment. See below:

Best States for Families Worst States for Families
1 Massachusetts 41 Nevada
2 Minnesota 42 Georgia
3 New Hampshire 43 Arkansas
4 North Dakota 44 South Carolina
5 Vermont 45 Oklahoma
6 Wisconsin 46 Louisiana
7 New York 47 West Virginia
8 Iowa 48 Alabama
9 Nebraska 49 Mississippi
10 California 50 New Mexico

Highlights from the report

  • Minnesota has the highest median family annual income (adjusted for cost of living), $80,399, which is 1.8 times higher than in Hawaii, where it is lowest at $44,295.
  • Utah has the lowest divorce rate, 16.18 percent, which is 1.6 times lower than in Nevada, where it is highest at 26.57 percent.
  • New Hampshire has the lowest share of families living below the poverty level, 5.3 percent, which is 3.3 times lower than in Mississippi, where it is highest at 17.4 percent.
  • Mississippi has the lowest average annual cost of early childcare (adjusted for median family income), 6.15 percent, which is 2.3 times lower than in the New York, where it is highest at 14.12 percent.
  • New Hampshire has the lowest infant-mortality rate, 4.18 percent, which is 2.2 times lower than in Mississippi, where it is highest at 9.27 percent.
  • Maine has the fewest violent crimes (per 1,000 residents), 1.24, which is 6.5 times fewer than in Alaska, the state with the most at 8.04.

View the full report and your state’s rank now for more information, including:

  • Most affordable housing
  • Lowest childcare costs
  • Most families with young kids
  • Most violent crimes per capita
  • Lowest percent of families in poverty
  • Lowest divorce rate


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What is the No. 1 most commonly broken New Year’s resolution? Read here. | Fitness

Do you know the “lose weight and exercise more,” is the No. 1 most commonly broken New Year’s resolution? 60 percent of gym memberships bought in January are never used, which means a great amount of money and opportunity is wasted. The personal-finance website WalletHub took an in-depth look at  2018’s Best & Worst Cities for an Active Lifestyle.

If you made the same New Year’s resolution, don’t feel bad. This year Fromgirltogirl is attempting to lose weight and focus on strength training, see clips below and follow on Instagram:

Look where I ended up… where ended up. #chrisbrown / #Fitness

A post shared by (@fromgirltogirl) on

To determine where Americans have the best chance of balancing a healthy diet with ample physical activity, WalletHub compared the 100 biggest U.S. cities across 34 key metrics. The data set ranges from average monthly fitness-club fee to bike score to share of physically inactive adults.

Best Cities for an Active Lifestyle Worst Cities for an Active Lifestyle
1 Chicago, IL 91 Jersey City, NJ
2 Portland, OR 92 Memphis, TN
3 San Francisco, CA 93 Garland, TX
4 San Diego, CA 94 Laredo, TX
5 Seattle, WA 95 Arlington, TX
6 Madison, WI 96 Newark, NJ
7 New York, NY 97 Bakersfield, CA
8 Denver, CO 98 Irving, TX
9 Boise, ID 99 North Las Vegas, NV
10 Minneapolis, MN 100 Hialeah, FL

Best vs. Worst Cities for an Active Lifestyle

  • New York has the most sporting-goods stores (per square root of population), 0.4500, which is 16.6 times more than in North Las Vegas, Nevada, the city with the fewest at 0.0271.
  • Scottsdale, Arizona has the most public golf courses (per square root of population), 0.0599, which is 37.4 times more than in Cleveland, the city with the fewest at 0.0016.
  • Lincoln, Nebraska has the most fitness trainers and aerobics instructors per 100,000 residents, 185, which is 6 times more than in Bakersfield, California the city with the fewest at 31.
  • San Francisco has the highest number of dance schools (per square root of population), 0.0510, which is 36.4 times higher than in Fresno, California, the city with the lowest at 0.0014.
  • New York has the most playgrounds (per square root of population), 0.5737, which is 17.4 times more than in Hialeah, Florida, the city with the fewest at 0.0330.

View the full report and your city’s rank now.

More from WalletHub

I love my #medicineball … easy 10 pound workout. #Fitness

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Best app software search for business growth

business soft app for growing your business

Looking to self-improve? There are many areas of your lifestyle you can focus on but it’s best to decide on one goal at a time. To get you started on this journey, you can check out websites to help grow your business as well as where you can find product and courses to help you improve your overall business health.

How to grow your business with the right software app and life choices

One site that is an excellent source for finding products and courses for improving your business lifestyle is This website can help you save your money because it gathers and searches within categories to compare and help you choose the best type of software app and information to grow and succeed in the business world. Check it out today and let us know how it helps you meet your business goals, improves your health, wealth and happiness. All the best.

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Study reveals financial prowess of singles ahead of Tax Day

Treat Yourself Tax Refund Gamut
Plenty of Fish Survey Shows Cars, Las Vegas and Getting Inked Dominate “Craziest Refund Spends” for singles when it comes to tax day refunds.

Tax Day is just around the corner and Plenty of Fish (POF), one of the largest global online dating companies, surveyed 3,000 singles across the U.S. to uncover the finer points of taxes and finances.

Key Findings

  • Only 11 percent of singles said they spend their tax refund, while 65 percent said they like to save some and spend some
  • When it comes to dating and money, 22 percent of women said they would not date someone who makes less money than them
  • More than 85 percent of singles said they tell the truth about how much they make, and fewer than 2 percent make less money than they claim to make
  • 38 singles spent their tax refund on a tattoo, with women out-inking men 22 to 16

Additional data and findings are available on this infographic, including the craziest things singles have spent their tax refund on (download graphic here).

Savvy Spenders and Savers

  • Nearly 26 percent of men said they save their tax refund, compared to less than 20 percent of women.
  • More than 34 percent of baby boomers save their tax refund, making them almost twice as likely to save their refund than any other age group.

Treat Yourself

When asked about the craziest thing singles have spent their refund on, write-in responses from them ran the gamut between practical and NSFW – and highlight a Mars versus Venus divide.

  • Car Parts: More than 190 men claimed their craziest tax return spend was on a car – the highest response by far.
  • Vegas Baby: Vacations made the top three, but Las Vegas hit the jackpot – 27 men and 8 women claimed this popular destination as their “craziest tax refund spend.”
  • Get Inked: 38 singles got tattoos with their refund, with women out-inking men 22 to 16.
  • Honorable Mention:24k gold grill for teeth, 10 gallons of beef jerky, skydiving lessons… and a horse.

Fast and Informed Filers

  • Twenty-eight percent of singles file their taxes in January, as soon as they get their forms, while fewer than 10 percent of singles said they file on Tax Day.
  • The fastest filers are 20-somethings: 35 percent said they are likely to file as soon as they get their forms, versus only 18 percent of baby boomers
  • When asked how they would rate their understanding of the tax filing process, 23 percent of singles said they had excellent knowledge, 34 percent said good and 33 percent said average.

Additional Tax Takeaways

  • On average, only four percent of men and women have looked at a partner’s tax return behind their back. Coming in at around five percent, men 35-44 and women 45-54 are most likely to peek.
  • The percentage of singles who have charitable write-offs increases in every decade of life – with only 27 percent of twenty-somethings taking advantage of this tax write-off, versus 54 percent of baby boomers.
  • More than five percent of men and almost eight percent of single women don’t file taxes.

For Most Singles, Money isn’t Everything

  • A whopping 89 percent of singles said they would date someone who made less money than them.
  • Women tend to be less forgiving on the financial front. More than 96 percent of men said they would date someone who makes less money than them, but nearly 22 percent of women said they would not date someone who makes less money than them.
  • Women 26-34 are most likely to date someone who makes less than them (83 percent), compared to other female age groups.

For those ready to dive deep into financial conversations on their next date, Plenty of Fish can be downloaded for free from the Google Play and iTunes stores. For more details on the survey view here.

About Plenty of Fish (POF)

Plenty of Fish (POF), a Match Group (MTCH) company, is one of the largest global online dating companies. Available in 11 languages and more than 20 countries, Plenty of Fish has more than 100 million registered users, with 65,000 new users signing up every day. Unlike many dating offerings today, POF is all about having great conversations. In fact, singles have more quality conversations on POF than any other dating app, which can lead to stronger connections, smarter matches and better dates. For more information, please visit here or download POF from Google Play or iTunes.

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Are immigrants taking jobs from Americans? Venngage research has answers

Recent events in the United States, including the travel ban has sparked debate around the question of whether immigrants are taking away employment opportunities from Americans. Are immigrants harming the economy? The organization Venngage has conducted their own research to find answers, best visualize the hard data and present the facts. Guess what they found out? Check out these 15 charts from Venngage that answer the question once and for all:

15 Charts Explaining Why Immigration is Good For Innovation

760 Jobs are created by each billion dollar company founded by someone not born in the USA.

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How women can overcome the gender wage gap

Do you know women who work full-time earn .79 cents for every dollar a man makes? The gender wage gap debate is something economist long to resolve. In other words, a woman makes $39,621 dollars for a man that makes $50,383.To close a wage gap, we need more data on how the wage gap impacts women with different educational levels, different ages and work in different fields.

If you are a woman who doesn’t want to play the gender wage gap game, Fromgirltogirl encourages you to pursue occupations in science and technology versus business professions. More than less, women almost experience no pay gap in science and technology professions because those are self-directed occupations and offer more flexibility than a 9 to 5. In the business world, a woman has to either work a 9 to 5 or longer work shift. So for young women in college, pursue occupations in STEM ( Science, Technology, Education and Medicine). It will be worth the investment to get as much education in these fields in the long haul when you have to make hard choices on starting a family, managing family affairs and more later in life. Watch this video for more information:

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4 Must know end of year legal tips for small business | Rocket Lawyer

Are you a small business owner prepping for your new year success? The end of the year is a great opportunity to get access to easy, actionable and cost-effective legal tips for a happy, healthy and legally sound New Year. Charley Moore, attorney and Rocket Lawyer founder and CEO ‘s most recent small business index found that 48% of small businesses consulted with an attorney in the past year. This number is higher than years past, still over half are not protecting their businesses legally. The end of the year is the perfect time for small businesses to set proper legal structures in place to protect their companies, provide tax advantages and safeguard their businesses from potential legal issues. Here are things to think about as the year ends:

  • Don’t wait to incorporate. Lawyers like Rocket Lawyer legal system can offer enormous protections to entrepreneurs. The genius is in limited liability that shields personal assets from business failure, enabling entrepreneurs to dust themselves off and try again. Incorporation is the first step. It also can offer tax advantages, depending on the individual situation. Whether you’re forming an LLC, S-Corp or NPO, building a sound corporate foundation is the first thing an entrepreneur should do. Before launching your enterprise, you should ask a lawyer: “Is incorporation right for me?” And then go from there.

  • Get it in writing.Whether it’s a new employee or a repeat client, never assume anything is binding unless it’s in a contract. Year-over-year Rocket Lawyer’s small business index finds the biggest legal issues small businesses face are contract negotiations (24%) and failing to collect payments (18%), both of which could be helped by getting agreements in writing. Contracts provide both parties with their obligations, rights, and responsibilities and while they don’t guarantee the other party will make good on the agreement it does guarantee that a court will look kindly on you if they don’t.

  • Refresh or create your business will: When creating an estate plan know your business model (Sole Proprietor, Partnership, LLC or S-Corp) as there are different legalities and tax implications for each. If you are in a partnership then you should create a Buy-Sell Agreement commonly called a “business Will.”  This document details what happens should one party leave the business either through active means (alive) or circumstance (death). If you already have a Buy-Sell Agreement or an estate plan, it is always good practice to check it annually especially if you have a change in life circumstances such as marriage, divorce, birth of a child, disability among other reasons. This will make sure your interests in the business are secure and that your designated successor will be able to legally retain control of their part of the company.

  • Keep good counsel: Year after year small businesses say complying with government regulations is their top concern, and this year there are sure to be many changes as a new administration takes office. So, it’s good to consult with a business attorney more than once a year and not wait until a big issue arises. It’s better to pay a little up front than a lot down the road, especially when dealing with federal regulations.

Have a Happy New Year and get questions answer from Rocket Lawyer.

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Are Nurses the Solution to America’s Healthcare Spending Problem?

There is no secret that nurses are employees overworked and underpaid. But would you be surprised if I said that nurses could help resolve the healthcare spending challenges America faces? Nurses may play a major role in lowering the cost of healthcare insurance in America, while improving quality of service for all Americans.

As I enter the Healthcare Industry, I’ll be touching base on the topic and addressing questions related to the ongoing healthcare reform debate. Please watch the video below to learn about ways nurses can fix American healthcare:

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