How investing in the member experience pays off: Ashley Madison’s story

 

In  2017, the President of Ashley Madison, the world’s leading married dating website, led efforts in massive growth for the website while making discretion and user-security top priorities. Now the company has released a new report by Ernst & Young that validates their user numbers, daily sign-ups, male-to-female ratio, and more. In 2017, AshleyMadison.com had more than 15,000 new member accounts daily. For every active paid male account, there were 1.13  active female accounts created in 2017 and the site nearly doubled the number of member accounts joining daily from 10,715 in April to 20,518 per day by October.

Ashley Madison spent the greater part of 2017 focusing the company on its original married dating roots – a space it invented and continues to lead. This report comes as the company is continuing its efforts to create a better Ashley Madison for its members, through platform enhancements and a renewed passion for improving the member experience. Last year alone, this focus on its members and commitment to the married dating space translated to 5,673,024 new accounts on the site.

“At Ashley Madison, our members’ experience is paramount,” said Ruben Buell, President and CTO, ruby Life Inc. (parent company of AshleyMadison.com). “That experience starts with trust; trust that we have built a community of like-minded individuals, trust that you will be able to find and connect with other members in this community, and trust that your experience will remain discreet.”

The company anticipates continuing improvements to the website to make it easier for people to join, find, and connect with one another in more than 50 countries and in 19 languages.

View the full report today.

Ashley Madison numbers at a glance

  • 5,673,024 new accounts were registered on Ashleymadison.com in 2017
  • There was an average of 15,542 new member accounts opened each day in 2017
  • For accounts created in 2017, the ratio of active paid male accounts to active female accounts in 2017 was 1 to 1.13
  • On average there were 472,752 new monthly sign ups in 2017
  • The low and high months for registrations, in 2017, were April (321,460) and October (636,073) respectively

 

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