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How to Get the Attention of Your Audience And Hold It Through Podcasts

July 27, 2022 No Comments

With the digital landscape at your fingertips, growing your business has never been easier nowadays. For example, podcasts are the latest craze when it comes to capturing an audience’s attention and holding it. You can focus on expanding your business. Here’s how to get started on podcasting if you want to get in on this growing trend.

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Choose A Podcast Format

Choosing a podcast format is about deciding how you would like your podcast to be structured from a conversational point of view. Formatting styles can vary and include panel discussions, monologues, having a co-host on board to share their opinions, and interview-type podcasts.

When it comes to solo hosting, bringing in guests every so often to facilitate the conversation might be helpful when you need varied insights into your topics. Alternatively, if you would prefer to have company on your podcasting adventures, having a co-host on board might be a welcoming addition. Moreover, your co-host is likely to bring their expertise and skill set to the table, which could double the interest in your show.

Keep Up To Date With the World of Podcasting

As with all things digital, it is vital to keep up with technological changes and trends to ensure your finger is on the pulse, especially if you plan on growing your business. That said, one of the biggest challenges in the podcasting world is to make sure your podcast is as SEO-friendly as possible. This could involve using the correct keywords within your podcast, transcribing your podcast, promoting it on social media and your website.

Marketing Your Business

Websites are part and parcel of how most business owners currently advertise their businesses online. If you do happen to have a website, then integrating your podcast onto your website is an excellent option if you want to grow a loyal fan base of captivated listeners. You might also want to go the extra mile design-wise to ensure your podcast stands out on your website, such as inserting relevant links and a description of your podcast somewhere on your site, creating an email list and sign-up form that can subscribe people.

Social media is another area of marketing that you should leverage to your benefit. For example, you can use the power of imagery to tell a story about your brand by showing your audience snippets of what you do and what you’re about. But suppose you want to cut out the backgrounds in your images to get people to focus on the roundtable. You can do this easily with a free image background remover by uploading your image onto this tool and then removing the background or replacing it with something else.

Making Your Podcast Memorable

If you’re not accustomed to sharing your thoughts with an audience, it may take some time for your podcast to be memorable. You may have to learn to adapt your style to speak more slowly, more clearly, and a bit louder. It may also be beneficial to have good quality audio equipment to help back you up, such as a laptop, the relevant software as well as an easy-to-use microphone to help make your podcasting endeavors easier.

Podcasting is definitely a marketing strategy worth doing if you want to potentially create a lot of hype around what you’re getting up to as a brand. This can be made more effective if you decide to incorporate a multichannel marketing approach into your marketing strategy to reach the masses.

Best of Music Countdowns

Modern-day music marketing for the emerging artist

June 1, 2019 No Comments

Did you know there are currently more than 30 million musicians in the USA competing for the attention and loyalty of a nation of discerning music lovers? The music industry is often labeled as relentless and even more so for female artists with the USC Annenberg Inclusion Initiative reporting that 2017 marked a six-year low for female artists as they accounted for a mere 16.8% of chart-topping artists. While raw talent and tenacity play a big part in overall success, something as seemingly insignificant as effectively marketing your own music often has the ability to make or break even the most talented of emerging female artists.

You play state-of-art instruments like a pro, have killer songs and thought about going on tour with your band. You are ready to take your music to the next level, empower other up-and-coming artists and become famous but you have no idea how to reach your fans. If you want to be a successful musician and sell your music to countless people it is imperative that you create a significant amount of heat on the street. While word-of-mouth marketing is still seen as one of the most powerful means of promoting your music, the internet, and social media in particular, has opened up endless doors in terms of effective music marketing.

Creating an emotional reaction over the internet that can see you gain life-long, money-spending fans can be relatively easy if you follow a few basic guidelines.

Don’t ditch social media

Just when we thought social media couldn’t get any bigger, it did. Despite some recent negative hype surrounding Facebook and its ever-changing algorithms, it remains the fastest-growing social media platform, with the average Facebook user accessing the platform as many as 8 times a day. As powerful as social-media marketing may be, it isn’t a straight-forward marketing tool and often acts as more of a catalyst for conversation and improved word-of-mouth marketing. Fan engagements are of vital importance, regardless of platform.

Artists and bands should aim to post fresh, interesting content on a regular basis, taking the time to ‘like, comment and reply’ on fan posts.

There are a few brilliant social media marketing strategies that can be employed and that work particularly well if all your accounts (Facebook, Twitter, Instagram etc.) are linked. Posting short teasers to your new tracks is a great way to create hype around your music. Going live on Facebook, Twitter and Instagram during a live gig is great, although hosting a Q&A session is even better in terms of engagement.

There are numerous artists who put a significant amount of effort into their social media presence. Selena Gomez, for instance, has perfected fan-interaction on social media and has even linked her accounts to her website, maximizing her exposure across all platforms.

Get in on the blogs

Promoting your music entails reaching out to new audiences as much as it does interacting with your current fans. Music-related blogs carry huge potential in terms of music marketing as bloggers are constantly on the look-out for new content. Even emerging artists are able to approach blogs with a cleverly-worded, personal pitch that will sell their appeal to the blog’s followers. Blogs generally have an established audience that could turn into fans for the artist or band if the blogger is sufficiently impressed.

Generic album reviews may not cut it where some of the more hip blogs are concerned so aim to submit interesting content pertaining to new songs, tours and charity initiatives. Podcast blogs, social media blogs and website blogs should all be considered – your chances of being featured are greater if you approach as many reputable blogs as possible instead of only a select few.

The time and effort invested into the effectual marketing of your music will never go unrewarded. It is important to remember that even though internet marketing may form the basis of your campaign, traditional promotional methods such as print media and live music should never be discarded. The most successful marketing strategy will be one that embraces age-old proven methods as well as more modern-day approaches, combining them into a seamless, striking effort that will see you not only win over the hearts of new fans but succeed in keeping your current ones well appeased too.

Best of Music Countdowns, Entertainment

Modern-day music marketing for the emerging artist

May 8, 2018 No Comments

Photography by Matthew Kane of woman guitarist

Did you know there are now more than 30 million musicians in the USA competing for the attention and loyalty of a nation of discerning music lovers? The music industry is often labeled as relentless and even more so for female artists with the USC Annenberg Inclusion Initiative reporting that 2017 marked a six-year low for female artists as they accounted for a mere 16.8% of chart-topping artists. While raw talent and tenacity play a big part in overall success, something as seemingly insignificant as effectively marketing your own music often has the ability to make or break even the most talented of emerging female artists.

You play state-of-art instruments like a pro, have killer songs and have thought about going on tour with your band. You are ready to take your music to the next level, empower other up-and-coming artists and become famous, but you have no idea how to reach your fans. If you want to become a successful musician and sell your music to countless people, it is imperative that you create a significant amount of heat on the street. While word-of-mouth marketing is still seen as one of the most powerful means of promoting your music, the internet, and social media

While word-of-mouth marketing is still seen as one of the most powerful means of promoting your music, the internet, and social media, in particular, has opened up endless doors in terms of effective music marketing. Creating an emotional reaction over the internet that can see you gain life-long, money-spending fans and be relatively easy if you follow a few basic guidelines.

Don’t ditch social media

Just when we thought social media couldn’t get any bigger, it did. Despite some recent negative hype surrounding Facebook and its ever-changing algorithms, it remains the fastest-growing social media platform, with the average Facebook user accessing the platform as many as 8 times a day. As powerful as social-media marketing may be, it isn’t a straight-forward marketing tool and often acts as more of a catalyst for conversation and improved word-of-mouth marketing. Fan engagements are of vital importance, regardless of platform.

Artists and bands should aim to post fresh, interesting content on a regular basis, taking the time to ‘like, comment and reply’ on fan posts. There are a few brilliant social media marketing strategies that can be employed and that work particularly well if all your accounts (Facebook, Twitter, Instagram etc.) are linked. Posting short teasers to your new tracks is a great way to create hype around your music.

Going live on Facebook, Twitter and Instagram during a live gig is great, although hosting a Q&A session is even better in terms of engagement. There are many artists who put a significant amount of effort into their social media presence. Selena Gomez, for instance, has perfected fan-interaction on social media and has even linked her accounts to her website, maximizing her exposure across all platforms.

Get in on the blogs

Promoting your music entails reaching out to new audiences and interacting with your current fans. Music-related blogs carry huge potential in terms of music marketing as bloggers are constantly on the look-out for new content. Even emerging artists are able to approach blogs with a cleverly worded, personal pitch that will sell their appeal to the blog’s followers.

Blogs generally have an established audience that could turn into fans for the artist or band if the blogger is sufficiently impressed. Generic album reviews may not cut it where some of the more hip blogs are concerned so aim to give interesting content of new songs, tours and charity initiatives. Podcast blogs, social media blogs and, website blogs should all be considered – your chances of being featured are greater if you approach as many reputable blogs as possible instead of only a select few.

The time and effort invested into the effectual marketing of your music will never go unrewarded. It is important to remember that even though internet marketing may form the basis of your campaign, traditional promotional methods such as print media and live music should never be discarded. The most successful marketing strategy will be one that embraces age-old proven methods as well as more modern-day approaches, combining them into a seamless, striking effort that will see you not only win over the hearts of new fans but succeed in keeping your current ones well appeased, too.