Best of Music Countdowns, Entertainment, New Music: Press Play

Tenacious New Single: “Chameleon” by Seven Spies

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Seven Spies band mates are a three-piece band consisting of David Blomiley (vocals, guitar, piano), Olly Brown (drums, backing vocals) and an ever-rotating bassist.

London childhood friends, Seven Spies, are a three-piece band ready to infiltrate the ears of the world. Consisting of David Blomiley (vocals, guitar, piano), Olly Brown (drums, backing vocals) and an ever-rotating bassist, music fans can expect to witness a healthy dose of melodic riffs and anthemic choruses because Seven Spies fuses the best of rock bands — such as Muse and Radiohead, while highlighting vocals reminiscent of Jeff Buckley and Bjork.

Their highly anticipated debut single “Chameleon” narrates the different faces, personas and behaviour we put on to negotiate our daily lives in different situations and the pressure people place on themselves to hide their struggles and internal demons to the outside world. Sonically the chorus shows a defiance against these pressures, external and internal, saying in the end they won’t overwhelm or control who or how we want to be.

Self-produced by Blomiley and Brown in their bedroom studio and mastered by John Davis (The Killers, Lana del Rey, Royal Blood, Lewis Capaldi, Gorillaz) at Metropolis Studios, “Chameleon” delivers an intimate, yet polished result. Featuring gritty, raucous guitars, tenacious melodies and textured harmonies, showcasing Blomiley’s impressive vocals, “Chameleon” is an energetic release, bursting with both conviction and charisma.  Listen now to “Chameleon.”

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Best of Music Countdowns

Modern-day music marketing for the emerging artist

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Woman music orchestra

Did you know there are currently more than 30 million musicians in the USA competing for the attention and loyalty of a nation of discerning music lovers? The music industry is often labeled as relentless and even more so for female artists with the USC Annenberg Inclusion Initiative reporting that 2017 marked a six-year low for female artists as they accounted for a mere 16.8% of chart-topping artists. While raw talent and tenacity play a big part in overall success, something as seemingly insignificant as effectively marketing your own music often has the ability to make or break even the most talented of emerging female artists.

You play state-of-art instruments like a pro, have killer songs and thought about going on tour with your band. You are ready to take your music to the next level, empower other up-and-coming artists and become famous but you have no idea how to reach your fans. If you want to be a successful musician and sell your music to countless people it is imperative that you create a significant amount of heat on the street. While word-of-mouth marketing is still seen as one of the most powerful means of promoting your music, the internet, and social media in particular, has opened up endless doors in terms of effective music marketing.

Creating an emotional reaction over the internet that can see you gain life-long, money-spending fans can be relatively easy if you follow a few basic guidelines.

Don’t ditch social media

Just when we thought social media couldn’t get any bigger, it did.  Despite some recent negative hype surrounding Facebook and its ever-changing algorithms, it remains the fastest-growing social media platform, with the average Facebook user accessing the platform as many as 8 times a day.  As powerful as social-media marketing may be, it isn’t a straight-forward marketing tool and often acts as more of a catalyst for conversation and improved word-of-mouth marketing. Fan engagements are of vital importance, regardless of platform.

Artists and bands should aim to post fresh, interesting content on a regular basis, taking the time to ‘like, comment and reply’ on fan posts.

There are a few brilliant social media marketing strategies that can be employed and that work particularly well if all your accounts (Facebook, Twitter, Instagram etc.) are linked. Posting short teasers to your new tracks is a great way to create hype around your music. Going live on Facebook, Twitter and Instagram during a live gig is great, although hosting a Q&A session is even better in terms of engagement.

There are numerous artists who put a significant amount of effort into their social media presence. Selena Gomez, for instance, has perfected fan-interaction on social media and has even linked her accounts to her website, maximizing her exposure across all platforms.

Get in on the blogs

Promoting your music entails reaching out to new audiences as much as it does interacting with your current fans.  Music-related blogs carry huge potential in terms of music marketing as bloggers are constantly on the look-out for new content.  Even emerging artists are able to approach blogs with a cleverly-worded, personal pitch that will sell their appeal to the blog’s followers.  Blogs generally have an established audience that could turn into fans for the artist or band if the blogger is sufficiently impressed.

Generic album reviews may not cut it where some of the more hip blogs are concerned so aim to submit interesting content pertaining to new songs, tours and charity initiatives. Podcast blogs, social media blogs and website blogs should all be considered – your chances of being featured are greater if you approach as many reputable blogs as possible instead of only a select few.

The time and effort invested into the effectual marketing of your music will never go unrewarded. It is important to remember that even though internet marketing may form the basis of your campaign, traditional promotional methods such as print media and live music should never be discarded. The most successful marketing strategy will be one that embraces age-old proven methods as well as more modern-day approaches, combining them into a seamless, striking effort that will see you not only win over the hearts of new fans but succeed in keeping your current ones well appeased too.

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Best of Music Countdowns, Entertainment, New Music: Press Play

New music: ‘Nomad’ – Heidi Osborne

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Nomad EP - Heidi Osborne album cover
Promo cover art Heidi Osborne
Nomad
Independent
Make artist Heidi Osborne sound check

Heidi Osborne has new music out. Inspired by her journey to Cape Town, South Africa, and featuring elements of future bass, pop, indie rock, and more, “Nomad” is an eclectic representation of Heidi Osborne. 

“Nomad is the musical baby born from the inspiration of my travels. I get so inspired by music from other cultures, and the way they do life. Songs are my favorite way to share stories and triumphs of the journey, and in Nomad you’ll hear hints of Afrobeats as it was recorded in Cape Town, South Africa.” – Heidi Osborne

You can stream Heidi’s first single A2Z (Rise and Grind) Spotify  and follow her on Facebook.


Nomad Track List:

1. A2Z (Rise and Grind)
2. My Muse (Comfortable)
3. Oh Honey
4. Human Race
5. So Lucky 
Musicians: Heidi Osborne: Vocals, keyboard, ukulele 
Styles: Indie Pop, World, Folk 
Similar To: Ingrid Michaelson, Sara Bareilles, Lorde, Brooke Fraser


Music Videos
“A2Z (Rise and Grind)” Lyric Video
“My Muse (Comfortable)”
“Human Race”

About Heidi Osborne
Heidi Osborne is an American singer/songwriter, pianist, and makeup artist based in Portland, Oregon. Her latest folk pop EP is out. Heidi went to Cape Town, South Africa where she spent three months in creative migration; escaping the northern hemisphere’s winter; while working with Cosher studios’ producer Howard Edward. Travel has played a huge inuence in her music, with many of her songs storytelling of people she’s met and places she’s been.

Heidi grew up playing classical piano, while also playing and singing on many church worship teams. She studied music in college where she got her Associates Degree by the time she graduated high school. She then took wing to Australia at age 19 for two years. During that time she attended a lm school which launched her into the wonderful world of scoring for short lms, as well as dabbling into makeup artistry for lm. She decided to delve into these crafts further through an audio production course in Montana, and a makeup artistry school in Chicago.

Heidi put the music dream aside for a few years while her makeup career took off. She works professionally doing makeup for lm, commercial, print, runway, bridal, and private clients see http://heidiosborneartistry.com.

Heidi travels all over the country and world with her work, having been featured in Vogue Italia, Voyage Chicago, amongst others. Despite just beginning to taste success in the makeup industry, part of her heart never left her music. Heidi works with local musicians and producers every time she travels to input their style into her music, giving it some international are. In her EP NOMAD, you’ll hear tastes of African beats, guitar riffs and backing vocals. The album covers a journey of friendship, love, loss, people’s deep need for home, and believing that through everything in life, the struggles are only what make us stronger. Heidi hopes that through her stories people will feel empowered to believe that anything is possible. 
 Want your new music featured on Fromgirltogirl.com? Email advertise@fromgirltogirl.com for music marketing options or order a standard music package today.
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Best of Music Countdowns, Entertainment

Modern-day music marketing for the emerging artist

No Comments
Photography by Matthew Kane of woman guitarist

Did you know there are now more than 30 million musicians in the USA competing for the attention and loyalty of a nation of discerning music lovers? The music industry is often labeled as relentless and even more so for female artists with the USC Annenberg Inclusion Initiative reporting that 2017 marked a six-year low for female artists as they accounted for a mere 16.8% of chart-topping artists. While raw talent and tenacity play a big part in overall success, something as seemingly insignificant as effectively marketing your own music often has the ability to make or break even the most talented of emerging female artists.

You play state-of-art instruments like a pro, have killer songs and have thought about going on tour with your band. You are ready to take your music to the next level, empower other up-and-coming artists and become famous, but you have no idea how to reach your fans. If you want to become a successful musician and sell your music to countless people, it is imperative that you create a significant amount of heat on the street. While word-of-mouth marketing is still seen as one of the most powerful means of promoting your music, the internet, and social media

While word-of-mouth marketing is still seen as one of the most powerful means of promoting your music, the internet, and social media, in particular, has opened up endless doors in terms of effective music marketing. Creating an emotional reaction over the internet that can see you gain life-long, money-spending fans and be relatively easy if you follow a few basic guidelines.

Don’t ditch social media

Just when we thought social media couldn’t get any bigger, it did.  Despite some recent negative hype surrounding Facebook and its ever-changing algorithms, it remains the fastest-growing social media platform, with the average Facebook user accessing the platform as many as 8 times a day.  As powerful as social-media marketing may be, it isn’t a straight-forward marketing tool and often acts as more of a catalyst for conversation and improved word-of-mouth marketing. Fan engagements are of vital importance, regardless of platform.

Artists and bands should aim to post fresh, interesting content on a regular basis, taking the time to ‘like, comment and reply’ on fan posts. There are a few brilliant social media marketing strategies that can be employed and that work particularly well if all your accounts (Facebook, Twitter, Instagram etc.) are linked. Posting short teasers to your new tracks is a great way to create hype around your music.

Going live on Facebook, Twitter and Instagram during a live gig is great, although hosting a Q&A session is even better in terms of engagement. There are many artists who put a significant amount of effort into their social media presence. Selena Gomez, for instance, has perfected fan-interaction on social media and has even linked her accounts to her website, maximizing her exposure across all platforms.

Get in on the blogs

Promoting your music entails reaching out to new audiences and interacting with your current fans.  Music-related blogs carry huge potential in terms of music marketing as bloggers are constantly on the look-out for new content.  Even emerging artists are able to approach blogs with a cleverly worded, personal pitch that will sell their appeal to the blog’s followers.

Blogs generally have an established audience that could turn into fans for the artist or band if the blogger is sufficiently impressed. Generic album reviews may not cut it where some of the more hip blogs are concerned so aim to give interesting content of new songs, tours and charity initiatives. Podcast blogs, social media blogs and, website blogs should all be considered – your chances of being featured are greater if you approach as many reputable blogs as possible instead of only a select few.

The time and effort invested into the effectual marketing of your music will never go unrewarded. It is important to remember that even though internet marketing may form the basis of your campaign, traditional promotional methods such as print media and live music should never be discarded. The most successful marketing strategy will be one that embraces age-old proven methods as well as more modern-day approaches, combining them into a seamless, striking effort that will see you not only win over the hearts of new fans but succeed in keeping your current ones well appeased, too.

Continue Reading