Iceland is the most popular Christmas destination that Americans want to visit. Germany is the second most popular European country to spend Christmas.
| New research reveals that Iceland is the most popular European country Americans want to spend Christmas in. The study by Iceland.org, the leading travel and tour management company in Iceland, examined Google Ads data to discover which European country each state wants to visit this Christmas. |
The average monthly search volume for vacation-related search terms across each state for the top 25 coldest destinations in Europe, based on their average temperature in December. The research revealed that Iceland takes the crown as the most popular European country that Americans want to visit for Christmas.
Iceland is the most searched-for destination in every U.S. state, apart from West Virginia, where Germany takes the top spot. Across the country, Americans search for words associated with Iceland vacations a total average of 69,420 times per month, placing the Nordic Island firmly as the top destination. Additionally, Americans search for the phrase ‘Iceland flights’ an average of 24,460 times a month and ‘Iceland vacation’ 7,660 times.
Germany is known as the nation that first introduced Christmas markets. The study placed Switzerland as the third most popular European winter destination. With its snow-capped Alps and picture-perfect towns, Switzerland is a fantastic choice to spend Christmas. It is no surprise that searches related to vacationing in Switzerland receive a combined total of 32,160 average searches per month.
Ranking in fourth place is Norway. The Scandinavian country ranked highly due to Americans searching for Norwegian vacations a combined average total of 20,480 times per month, for example, ‘Norway Winter vacation’ and ‘Norway Christmas flights.’
The study revealed that Croatia follows closely behind Norway as the fifth most popular European destination Americans want to spend Christmas in. Each month, Americans search for vacation-related terms to Croatia an average of 20,470 times, such as ‘Croatia flights’, ‘Croatia vacation’, and ‘Croatia Christmas vacation’.
A spokesperson from Iceland.org commented on the findings:
“Whether you are interested in festive Christmas markets, European cultural traditions, or snow-covered landscapes, Europe is the ultimate destination to visit around Christmas time. This study offers an interesting insight into the countries that Americans want to travel to this Christmas. Iceland unsurprisingly takes the crown, as tourists are spoiled for choice with the country’s picturesque landscapes and scenery, with landmarks such as the Blue Lagoon and the Northern Lights.”
This data was conducted by Iceland.org, the leading travel company, tour operator and destination management company in Iceland.
Sources: Google Ads
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