Briana Booker: The Day In The Life of A Social Media Specialist

 

ShadowLand 1st Major Social Media Campaign: Best Caption Contest. Managed and Monitored by Briana Booker for Adventure Web Productions

 

By Briana Booker

As you may or may not know, I am Briana Booker, Founder of  Fromgirltogirl, at www.fromgirltogirl.com,a lifestyle enrichment magazine for girls by girls. I graduated from college in May 2011 with a Major in International Studies. My first job out of college is being a social media specialist. I am learning so much about web marketing, corporate marketing and social media marketing campaigns.

A current social media campaign I am working on is for ShadowLand Laser Adventures, a laser tag center for teens, children, families, corporate teams, and charity organizations. I write weekly blogs for ShadowLand Laser Adventure and manage/monitor their social media networks. I conduct ShadowLand Laser Adventures weekly offers of discounts and deals.

The Best Caption Contest is ShadowLand Laser Adventures’ first major social media campaign. It is expected to run for 14 days. We started posting the post last weekend, Saturday February 4, 2012 with 179 Likes(Facebook Followers). It is now Wednesday night February 8,2012. We currently have 325 Likes on Facebook.

The strategy was to make Liking the Facebook page a requirement to enter the Best Caption contest. Today was the first day we have sent out our newsletter mentioning the contest. So far, the contest has been a success! I will update this blog post with the final results of the campaign when the Best Caption Contest Campaign ends.

Please review the campaign here: 

BEST CAPTION CONTEST: What are the 2 players saying to each other as they take part in a laser adventure at ShadowLand? WRITE your entertaining captions on our Submission page to enter the contest. The person with the MOST ORIGINAL and FUNNY caption will win a $50 ShadowLand gift certificate! The CONTEST IS FROM NOW UNTIL Thursday February 16,2012( The day we decide who is the winner). LIKE OUR Facebook FAN-PAGE AND ENTER the contest today!

ENTER YOUR CAPTION SUBMISSIONS HERE: http://shadowlandadventures.com/contest.php AND SHARE with your friends here: http://offerpop.com/shadowland_adv/70185

 

UPDATE: Within 14 days of the campaign, fans went from 179 likes to 413+ likes on Facebook.

 

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