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New study: 55% Say emotional bond is cheating | Ashley Madison

August 29, 2018 No Comments

New data from Ashley Madison examines what types of behavior members of the dating website consider to be unfaithful. Why? Technology and social media have increased the opportunities people have to connect and reconnect, blurring the traditional lines of monogamy. Moreover, the data suggests it is the emotional component of an outside relationship, which can be as simple as chatting, that cheaters feel is most deceitful.

Emotional Cheating Survey

According to the survey, most members (55%) believe forming a deep emotional bond with someone else is considered the most unfaithful form of cheating, outside of sexual acts. Other top actions considered to be cheating include:

46% believe sending naked pictures to someone other than his or her partner
44% believe texting erotic messages to someone other than his or her partner
29% believe maintaining an online dating profile

View now the full survey results.

What is considered unfaithful behavior?

For those who are married or in committed relationships today, here is what is considered adulterous behavior, aside from the obvious sexual acts:

Maintaining an online dating profile (29%) is considered to be cheating just as much as spending time with an ex-partner is (29%).
Forming a deep emotional bond with someone else (55%) is seen as a major form of cheating.
Sending naked pictures (46%).
Texting erotic messages to someone else (44%).
Casual flirting with someone other than me (18%).
Thinking about someone other than me when having sex with me (18%).
Going out to dinner with someone who is the opposite sex (18%).
Communicating with their ex (16%).
Fantasizing about someone else (13%).

“Modern monogamy is becoming more and more vague so it really boils down to communication between couples and negotiating the terms of a marriage in an open way,” says Isabella Mise, director of communication at Ashley Madison. “When couples aren’t on the same page, or one partner simply isn’t getting what they need, other options become desirable, even when that’s as simple as finding someone to talk to.”

Considering the layers of infidelity, it seems open dialogue is more important now than ever before–but are couples having the critical conversations about what it means to be faithful to one another? According to 64% of respondents, they do. More than three-quarters (78%) say they have defined, with their spouse, what infidelity means to each other with 75% saying they have agreed on a definition with their spouse.

“People make a conscious choice to cheat, it’s not typically something that people fall into,” says Dr. Tammy Nelson, sex and relationship therapist and author of The New Monogamy: Redefining Your Relationship After Infidelity. “Despite defining what infidelity means to one another, one or both people in a relationship could still make the choice to seek an extra-marital affair when their needs aren’t being met. An alternative conversation to have is one that outlines what it is that each partner needs from the other to feel happy and satisfied in the relationship, and how to talk about it when they don’t feel that.”

*Survey of 3,342 members of Ashley Madison between June 19, 2018 – July 8, 2018.

About AshleyMadison.com

AshleyMadison.com is the original destination for married dating and the global leader for affairs. With more than 54 million member accounts worldwide since 2002.

Business and Education Tools, Financial investments

How investing in the member experience pays off: Ashley Madison’s story

March 30, 2018 No Comments

In 2017, the President of Ashley Madison, the world’s leading married dating website, led efforts in massive growth for the website while making discretion and user-security top priorities. Now the company has released a new report by Ernst & Young that validates their user numbers, daily sign-ups, male-to-female ratio, and more. In 2017, AshleyMadison.com had more than 15,000 new member accounts daily. For every active paid male account, there were 1.13 active female accounts created in 2017 and the site nearly doubled the number of member accounts joining daily from 10,715 in April to 20,518 per day by October.

Ashley Madison spent the greater part of 2017 focusing the company on its original married dating roots – a space it invented and continues to lead. This report comes as the company is continuing its efforts to create a better Ashley Madison for its members, through platform enhancements and a renewed passion for improving the member experience. Last year alone, this focus on its members and commitment to the married dating space translated to 5,673,024 new accounts on the site.

“At Ashley Madison, our members’ experience is paramount,” said Ruben Buell, President and CTO, ruby Life Inc. (parent company of AshleyMadison.com). “That experience starts with trust; trust that we have built a community of like-minded individuals, trust that you will be able to find and connect with other members in this community, and trust that your experience will remain discreet.”

The company anticipates continuing improvements to the website to make it easier for people to join, find, and connect with one another in more than 50 countries and in 19 languages.

View the full report today.

Ashley Madison numbers at a glance

5,673,024 new accounts were registered on Ashleymadison.com in 2017
There was an average of 15,542 new member accounts opened each day in 2017
For accounts created in 2017, the ratio of active paid male accounts to active female accounts in 2017 was 1 to 1.13
On average there were 472,752 new monthly sign ups in 2017
The low and high months for registrations, in 2017, were April (321,460) and October (636,073) respectively

Fitness, Health, Sex

52% of cheaters say spouse not fit, motivation to cheat

January 11, 2018 No Comments

Infidelity at the gym ... cheating — **Ashley Madison data reveals that infidelity motivates higher levels of personal fitness.**

Is getting into shape one of your new year’s resolutions? Don’t give up. Getting in shape is a big resolution each year and Ashley Madison , the world’s leading married dating website, surveyed its members to find out if their extramarital relationships motivated them to live a healthier lifestyle by exercising. The survey results show that cheaters are more likely to stay in shape while in an extramarital relationship.Here are key takeaways from their study:

52% say their spouse isn’t fit and 58% say they wish their spouse exercised more
70% say that their extramarital relationships actually motivate them to stay fit
12% of women (vs. 9 % of men) use the excuse of ‘going to the gym’ to meet their extramarital partner

The findings also go into the top exercises that turn people on (male vs. female) and much more. Check it out below:

Nearly half (41%) of respondents exercise 2-5 times per week and 80% consider themselves to have an average level of physical fitness. But it’s not the new year’s resolutions that are keeping cheaters fit, 70% of survey respondents say it’s their extramarital relationships that motivate them. This goes both ways as 71% consider their extramarital partner to be fit and/or seek an extramarital partner that is fit. Not surprising because let’s face it, healthy is sexy.

But if they’re in search of someone who is fit, does this mean their spouse doesn’t fall into this category? The answer is yes with 52% saying they don’t consider their spouse to be fit and 58% saying they wish their spouse exercised more often.

Working out or “Working out”?

Gyms are noticeably busier in January, bringing new people together and more wandering eyes. In a previous survey of Ashley Madison members, going to the gym was the fifth most common excuse for men (9%) and women (12%) when planning to meet with their extramarital partner. However, in a recent survey done of Ashley Madison members, when cheaters do go to the gym 73% say they are there strictly to exercise and not to seek an extramarital partner. Moreover, 72% are not likely to exercise with their spouse or their secret partner.

Even though they aren’t consciously seeking an affair at the gym, it doesn’t mean there aren’t certain exercises that work as a turn on for gym goers. The top exercise that turns people on most is yoga/stretching (51%), followed by squats (19%).

Top exercises that turn people on the most when someone else performs them

Yoga/stretching – 51%
Squats – 19%
Other – 13%
Bicep curls – 6%
Stationary bike – 3%

Female

Other – 26%
Yoga/stretching – 22%
Bicep curls – 19%
Squats – 16%
Tricep pull-down -7%
Jump rope – 5%
Stationary bike – 3%
Lunges – 2%
Pilates Machine – 1%

Male

Yoga/stretching – 59%
Squats – 20%
Other – 9%
Stationary bike -3%
Lunges – 3%
Jump rope – 2%
Bicep curls – 2%
Tricep pull-down – 1%
Pilates machine – 1%

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*Survey of 1,112 members of Ashley Madison between January 3, 2018 – January 4, 2018.

** Survey of 1,491 members of Ashley Madison between October 4, 2017- October 13, 2017.