Are you an up and coming woman entrepreneur? If yes, it is time to get publicity for your business. Yes, when you get press it helps raise awareness about your business and it is one of the hardest things to do when you are just getting started. The good news is that there are tricks you can use to help you get great media coverage while keeping press coverage affordable.
How can you get publicity to grow your business locally, nationally, and globally?
You start connecting with influencers in the influencers marketing industry. There are some who will give you free press because they like you and you both share common values. Other influencers will offer pricing for specified services to help you with your business outreach efforts. Before making deals with anyone, you will want to craft a business publicity strategy. If you cannot do this yourself, hire a professional like Briana Booker, to aid you with public affairs and digital strategy. Once you have a publicity strategy that addresses your business goals and needs, you can start pitching to the media.
What does pitching to the media consist of?
It’s about beautiful and valuable story telling. You must create a story that will get journalists hooked into what you are doing with your company.
Instead of wasting marketing funds on creating press releases and getting in touch with journalists, focus your efforts in connecting with magazine publishers, writers, and journalists locally, nationwide, and internationally. Check out these great magazine publications with excellent domain authority and subscribers for both their platform as well as social media followers. You can send content to a major magazine in New York to get started … they have 100,000 subscribers to their magazine and a loyal following on social channels.
But in particular for women entrepreneurs, I highly recommend LadyBossBlogger (here’s why) for business value and connections with women in business. You can secure more interviews and get audiences to take action by considering these content marketing and influencer marketing services.
Remember, every successful entrepreneur started somewhere. Read these stories for inspiration.
