2019 is a year that will bring more marketing challenges than any other year. Gone are the days when pop-up ads and cheap keyword-stuffed articles are worth paying for. Gone are the times where a single TV ad, a simple blurb in the local news, or a little radio jingle would be enough to convince people to buy your product. Even Google PPC has become extremely ineffective to traditional and digital marketers alike. People often say “content is king,”but in 2019 “content is now the Emperor.”
What is the best way to create content and through which medium? Read below.
People Don’t Want to Be Sold Anymore
As content has become increasingly heavy-handed when it comes to advertising and news about Facebook’s transgressions continues to hit the airwaves, people are growing increasingly skeptical of paid endorsements. Even reviews, once considered to be the gold standard of branded content, is starting to lose clout.
All of the older forms of content are starting to get a stigma attached to them—one that is suggestive of being used to “sell” people on goods and concepts. Podcasts, however, don’t have that stigma.
A simple mention of a product at the beginning or the end of the show is all advertisers need to help get more buzz generated without the feeling of selling out. Companies should consider starting their own podcasts in order to reach new clients as well as keep current clients abreast of what is going on with their products or services. The key is to provide value through content as you organically earn new business.
Deliver Quality Content, Receive Quality Customers
It’s exceedingly difficult to create world-class written content that’s searchable, branded, SEO-ready, and capable of keeping client attention. There are many grammar, technicalities, and similar problems that make it hard to create affordable written content and doable on a regular basis. Even if you succeed in making good content, you have to advertise it heavily for it to reach the right people.
The same cannot be said, however, about podcasts. As long as your podcast has interesting talks, fun guests, and the kind of information people want to hear, you will be able to find an audience. This is doubly true if you want to post your podcast to a search engine like PodSearch, which helps connect listeners to your podcast. Podcasts have increased to over 540,000 shows as it’s fairly easy to produce a podcast, it proves difficult to grow your audience. That is why podcast search engines like PodSearch.com allow people to easily find a podcast right through a mobile app. If you are podcaster looking to grow your audience, they have a program that allows you to attract more listeners and gain new clients while having a lower acquisition cost vs. other mediums. Get started today.
