The multi-billion-dollar beauty industry has evolved over the years, with astonishing women strengthening it along the way. Whether it’s the physical product or the way we market that specific product, female businesswomen have revolutionized marketing ideas and trends in cosmetics. From Chanel No. 5 perfume to Kylie Cosmetics makeup, there are notable takeaways from the entrepreneurial mindsets that these women have passed on that can be relevant and significant to anyone.
The team at FragranceX created this great roundup of the business lessons we can learn from women in the beauty industry. From company founders to beauty and social media influencers, they’ve highlighted some of the top women in the field and the tips they have to help you climb the corporate ladder.
Bobbi Brown
Bobbi Brown started her cosmetic company in the 1980s, and it still continues today. She found what was at the time a niche market, women who prefer the natural look, and marketed her products towards them. The biggest takeaway from how she structured her business was her idea that no matter how high up you are, “no job or task is too small or beneath you.”
Michelle Phan
Michelle Phan, back in 2007, promoted beauty through YouTube and her video content. This was the rise of influencer marketing through social media, not only changing the beauty industry but the business market as a whole. With the quote “influence is power – if you have influence, you can create a brand.”
Madame C.J. Walker
Becoming the first female self-made millionaire in America, Madame C.J. Walker created a company tailored to African American women. She believed that as good as you think your product is, failing to focus on marketing will prevent the success of your business.
Women have made tremendous impacts on the beauty industry and will continue to find innovative techniques to benefit the future of retail. These were only a few of the powerful women, so below is an image detailing many others who have made it.
