Black Friday: 71% are Worried About Inflation Impact on Tech Prices

Black Friday is only a few weeks away and it’s one of the biggest days for electronics sales in the U.S. Roughly half of Americans say they plan to buy a new device during the upcoming sales, according to a new nationwide survey.

What people want in Technology

  • 73% want better battery life
  • 58% are looking for more durable portable electronics
  • 40% want more lightweight electronics. 
Black Friday electronics consumers buy to upgrade during the holiday season

More Technology Insights

  • Nearly 1 in 5 (18%) plan on gifting electronics this holiday season
  • 2 in 5 worry about supply chain issues impacting the holiday season 
  • 71% are worried about inflation’s impact on technology products

Consumers are ready to drop big bucks to get new features with nearly half planning on spending more than $500 on new technology in 2023, and 14% ready to spend anywhere between $1,000-$2,000. 

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