Marketing specialist Assil Dayri shares Black Friday and Cyber Monday tips as the advertising industry prepares for the Bargain season, with advertisers cutting investments by up to 25%.
| Happy Thanksgiving! Now the the biggest shopping days of the year are here – Black Friday and Cyber Monday. The holiday season attracts millions of shoppers each year looking to close deals, compete for hot products and cross names off their shopping lists. Black Friday and Cyber Monday are great opportunities for people who have been waiting for months for a good discount on a specific product. It is also a chance for advertisers to start working on great marketing strategies in search of excellent results for merchants. “Brands and marketers will have to not only compete on price but also on how to present their products and offers. Creativity in terms of the ads themselves will be a way to stand out and catch the attention of customers. We know that people attention span is getting shorter and shorter which means that the ads will need to be ‘punchy’ and engaging” says the CEO of A.M.D Consulting Group , an agency specialized in customer acquisition. Black Friday is the time for brands to showcase social media skills and create attractive content that keeps audiences engaged while ensuring brand success positioning as the last quarter of the year is a critical time for businesses. Consumer shopping behaviors have changed, and Black Friday deals are sometimes exclusively online — essentially turning Cyber Monday into Cyber weekend. This led to the creation of Cyber Monday. Originally a retail holiday that concludes the Thanksgiving to Black Friday shopping weekend, Cyber Monday is now a global event for businesses big and small. In 2021, there were 7 million global Tweets about Black Friday and over 900K Tweets about Cyber Monday. Assil Dayri | Courtesy Kiko Gaspar Communications . However, there is a differentiated preparation of the advertising industry for this year. Advertisers are making cuts up to 25%, even before the arrival of Black Friday. Marketers and advertisers took note that the US job market remains strong, consumer spending is resilient, and inflation is slowing. High prices for food, rent, gasoline and other household costs took a toll on shoppers. As a result, many are reluctant to spend unless there is a big sale. Most consumers are being more selective with what they buy – in many cases, buying things cheaper and from less expensive stores because inflation is at its highest in 30 years. Good news: retail-related figures show that consumers are buying more than ever before. So, this factor does not change expectations for 2022. The categories where consumers will see significant discounts are: 1. Electronics, television, home appliances, fashion, beauty, and groceries on these two days. 2. Often it’s best to wait until Cyber Monday for ‘safer’ products like sneakers, fashion, and beauty, but we recommend taking advantage of Black Friday’s own deals as most retailers do great deals around this time. 3. With all these deals, unfortunately, fraudsters are also trying to cash in. To avoid falling victim to one or more of these Black Friday and Cyber Monday scams, take a hard look at scam practices to help you watch your wallet, shop wisely, and protect your personal information online. |
You May Also Be Interested In…
Featuring your products or services on Fromgirltogirl.com. For pricing and requests on informational articles and unboxing reviews, email advertise@fromgirltogirl.com or see Fromgirltogirl.com content marketing services .
