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How can Tech Leaders repair the public disconnect?

December 11, 2022 No Comments

Five tech giants alone are projected to account for a fifth of all earnings accrued by the S&P 500 by 2023 .

It is no secret that big tech companies have massive amounts of digital power. Five tech giants alone are projected to account for a fifth of all earnings accrued by the S&P 500 by 2023 .

Tech companies having this amount of influence and power can make it easy for the public to be or feel isolated and uninformed about various developments. A recent Zelros study also found that 96% of people value ethical, responsible, and secure technology use from companies.

How can tech experts and executives reach out to the public and resolve the disconnect people are feeling towards tech companies?

Jonathan Shroyer, Chief CX Innovation Officer at Arise Virtual Solutions, offers a few ways tech companies can bridge the gap between them and the general public.

Be transparent. There is a lack of complete trust that the public has towards tech companies. One way to address public concerns is to be as transparent as possible regarding technological developments. Be as transparent as possible.

Hold your company and brand accountable. Maintaining and following a business code of ethics can be a great way to hold your company accountable. Publicizing that code and making it clear and accessible to the public is a great way to improve relations with the general public.

Don’t be afraid to admit mistakes. Mistakes are a part of life. Being able to admit your mistakes will gain you and the company great respect from people by showing you are actively working to improve.

Accept and listen to public feedback. There will always be ways to improve professionally and personally. Tech companies and tech company leaders need to do a better job of listening to what the public has to say and take their feedback into consideration when it comes to improving certain aspects of products and services. When people feel heard, they feel like their voice matters. This should not be underestimated by tech companies.

Jonathan Shroyer worked to develop Officium Labs back in 2019, which was acquired by Arise Virtual Solutions in 2021. Jonathan Shroyer is now the Chief CX Innovation Officer at Arise Virtual Solutions. He leads the gaming and consulting verticals and runs the CX Lab in San Francisco. Shroyer has two decades of experience building companies and leaders up. CIO Journal, a publication of The Wall Street Journal, named Shroyer among its “Top CX Professionals of 2022.”

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Ukrainian brand launched AI campaign during wartime

December 9, 2022 No Comments

Kachorovska Atelier photographed making heels.
Courtesy Kiko Gaspar Communications

Ukrainian brand, Kachorovska, launched fashion campaign powered by artificial intelligence during wartime. The third generation woman brand generated the “We Speak Shoes,” campaign with neural network for converting text.

This new campaign,”We Speak Shoes,” is the first of its kind marrying fashion with Artificial Intelligence technology to show the world the Kachorovska footwear brand is always “one step ahead.”

Kachorovska, the largest footwear brand in Ukraine, has started a movement and will set an example for the fashion industry which will inspire the world with their creative bravery.

Alina Kachorovska, the brands creative director, has always looked to the future and continues to push boundaries delivering her customers new innovative styles and dramatic advertising campaigns multiple times a year. The innovative campaign launched with four motion visuals and aims to set an example as a unique combination of creativity and technology as a new way to communicate to the fashion community. It will show its customers and the tech world the ever-changing art-forms a shoe takes to transform into reality.

Kachorovska, the brands creative director, has always looked to the future and continues to push boundaries delivering her customers new innovative styles and dramatic advertising campaigns multiple times a year. The innovative campaign launched with four motion visuals and aims to set an example as a unique combination of creativity and technology as a new way to communicate to the fashion community. It will show its customers and the tech world the ever-changing art-forms a shoe takes to transform into reality.

“The idea of implementing digital art in the shoe campaign almost had fallen into our hands. At that time, there was a buzz in the global network about releasing various models of latent diffusion, a type of deep generative neural network for converting text into images” comments Vitaly Yermak, the campaign Art Designer.

The brand tested all the most popular types and their resources to adjust the algorithm for working in the videos. Each pair of shoes was created a mood board and visual matching its fashion style and then used AI to interpret it into the text towards understanding the clues augmentation, allowing to go back and precisely generate the needed image style.

This process was repeated as many times as needed until the basis was no longer a mood board but an interpretation itself in the form of fractal reimagining.

“During this period, while the campaign was worked on the videos with the help of a neural network, has been created about 290186 unique variations of the “KACHOROVSKA” shoe styles. The AI did what would have taken a person forever in 3210784 seconds. I believe we are witnessing the birth of a new era in culture. I call it a neo-renaissance, where there is absolute neo/innovative creativity that creates pure beauty in its highest essence” states Alina Kachorovska.

The last few decades, there have been an extensive growth of artificial social superstructures. As a result, creativity collided with dependence on marketing, commerce, taste unification, and all those globalization processes. It became overpowering. The interpretations were winning over newness, and creative bravery was giving into the audience’s “tastes and demands.”

As a visionary, Alina Kachorovska always been on the lookout for the next big thing in everything. So, the need for change had been broiling in the mind of the brands creative designer for more than a year. Alina realized that AI and its capacity for infinite variations is the engine of transformations and the vessel to transition to neo-renaissance, something new, something great. Alina believes we can all breakthrough our imaginary comfort zone and see much more.

Such an exciting and phenomenal journey is unfolding before humans — millions of new designs and experiences through the opened portal of endless and absolute creativity — as described in timeless “The Hitchhiker’s Guide to the Galaxy,” is one of Alina’s favorite science fictions.

Kachorovska’s trusts we don’t have to be afraid of competition with digital complexity because with art direction and creative discretion are required even for AI’s variability. When technology becomes more available in our everyday lives and moves more in social networks, it will boost and forever change the entire creative industry and consumer experience.

About the “We Speak Shoes” Campaign

The brands core message “We Speak Shoes” communicates directly to footwear loving women of all ages and with its unique craftsmanship the brand will deliver its designs to ladies around the globe. The brand’s message, “We speak shoes,” is about its unique understanding of the shoes as a product and the needs of their shoe-loving customers, elevated to the whole language! The new campaign represents a new form of communication — relentless, ever-changing artforms of oneself, manifested daily in our appearances and social interactions. The campaign keywords are Transformation and Technology, which in this case, is mighty AI. Alina Kachorovska focal point for her footwear brand is on fit and from measuring more than 40,000 clients’ feet which awards the company an expert understanding of the anatomy and structural unity to deliver their customers a perfect match of style and comfort.

The brand focuses on high quality craftsmanship, environmental sustainability, a fair price, diversity, and an inspiring work environment for all its 150 employees. Kachorovska aspires to have its shoes worn by shoe lovers and fashionistas of all races, ages, and genders worldwide.

As a proud mother of three children, Alina Kachorovska is dedicated to her family and Ukrainian roots. The company is constantly growing, improving, and reinventing itself in business and communication, even more so during the vicious ongoing war in Ukraine.

During this challenging time, Kachorovska turned its local success into support power for the country’s economy and took the risk to realize its global ambitions by expanding and launching to international markets. The brand is currently negotiating its first large wholesale orders for two of the largest fashion retailers in the USA and Canada.

The Kachorovska footwear brand has the beginning with Alina’s grandmother started making shoes in Ukraine. Launched during the Cold War in 1957 now employees 150 people with its own shoe factory, 2 retail stores and coffee shop in the centre of Kyiv. Alina Kachorovska is the third-generation woman in the business and still works closely with her mother Olena Kachorovska who currently runs the factory. The footwear factory is located right outside the centre of Kyiv produces its fashion collection and has pivoted since the war to also deliver Ukrainian army boots to help the countries war effort.

They currently ship 25,000 commercial pairs of shoes a year to their customers and are still successfully conducting business even while the war on Ukraine continues. In any city in Ukraine on almost every street you will see women wearing Kachorovska shoes which are also frequently worn by the First Lady of Ukraine Olena Zelenska. The company is now even more focused on growing their business in international marketplaces. The brand concentrates its attention to its core category footwear but also produces handbags and apparel to provide their customers a head-to-toe look.

Alina Kachorovska, the brands creative director, has always looked to the future and continues to push boundaries

WE SPEAK SHOES” AI CAMPAIGN VIDEO HERE

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Revealed: The European Country that Americans want to spend Christmas

November 29, 2022 No Comments

Iceland sign. Iceland is the most popular Christmas destination that Americans want to visit.

Iceland is the most popular Christmas destination that Americans want to visit. Germany is the second most popular European country to spend Christmas.

New research reveals that Iceland is the most popular European country Americans want to spend Christmas in. The study by Iceland.org , the leading travel and tour management company in Iceland, examined Google Ads data to discover which European country each state wants to visit this Christmas.

The average monthly search volume for vacation-related search terms across each state for the top 25 coldest destinations in Europe, based on their average temperature in December. The research revealed that Iceland takes the crown as the most popular European country that Americans want to visit for Christmas.

Iceland is the most searched-for destination in every U.S. state, apart from West Virginia, where Germany takes the top spot. Across the country, Americans search for words associated with Iceland vacations a total average of 69,420 times per month, placing the Nordic Island firmly as the top destination. Additionally, Americans search for the phrase ‘Iceland flights’ an average of 24,460 times a month and ‘Iceland vacation’ 7,660 times.

Iceland is the most popular Christmas destination that Americans want to visit. Germany is the second most popular European country to spend Christmas.

Germany is known as the nation that first introduced Christmas markets. The study placed Switzerland as the third most popular European winter destination. With its snow-capped Alps and picture-perfect towns, Switzerland is a fantastic choice to spend Christmas. It is no surprise that searches related to vacationing in Switzerland receive a combined total of 32,160 average searches per month.

Ranking in fourth place is Norway. The Scandinavian country ranked highly due to Americans searching for Norwegian vacations a combined average total of 20,480 times per month, for example, ‘Norway Winter vacation’ and ‘Norway Christmas flights.’

The study revealed that Croatia follows closely behind Norway as the fifth most popular European destination Americans want to spend Christmas in. Each month, Americans search for vacation-related terms to Croatia an average of 20,470 times, such as ‘Croatia flights’, ‘Croatia vacation’, and ‘Croatia Christmas vacation’.

A spokesperson from Iceland.org commented on the findings:

“Whether you are interested in festive Christmas markets, European cultural traditions, or snow-covered landscapes, Europe is the ultimate destination to visit around Christmas time. This study offers an interesting insight into the countries that Americans want to travel to this Christmas. Iceland unsurprisingly takes the crown, as tourists are spoiled for choice with the country’s picturesque landscapes and scenery, with landmarks such as the Blue Lagoon and the Northern Lights.”

This data was conducted by Iceland.org, the leading travel company, tour operator and destination management company in Iceland.

Sources: Google Ads

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Black Friday and Cyber Monday Tips from Assil Dayri

November 25, 2022 No Comments

Marketing Specialist Assil Dayri | Courtesy Kiko Gaspar Communications — Assil Dayri | Courtesy Kiko Gaspar Communications

Marketing specialist Assil Dayri shares Black Friday and Cyber Monday tips as the advertising industry prepares for the Bargain season, with advertisers cutting investments by up to 25%.

Happy Thanksgiving! Now the the biggest shopping days of the year are here – Black Friday and Cyber Monday.

The holiday season attracts millions of shoppers each year looking to close deals, compete for hot products and cross names off their shopping lists. Black Friday and Cyber Monday are great opportunities for people who have been waiting for months for a good discount on a specific product. It is also a chance for advertisers to start working on great marketing strategies in search of excellent results for merchants.

“Brands and marketers will have to not only compete on price but also on how to present their products and offers. Creativity in terms of the ads themselves will be a way to stand out and catch the attention of customers. We know that people attention span is getting shorter and shorter which means that the ads will need to be ‘punchy’ and engaging” says the CEO of A.M.D Consulting Group , an agency specialized in customer acquisition.

Black Friday is the time for brands to showcase social media skills and create attractive content that keeps audiences engaged while ensuring brand success positioning as the last quarter of the year is a critical time for businesses.

Consumer shopping behaviors have changed, and Black Friday deals are sometimes exclusively online — essentially turning Cyber Monday into Cyber weekend.

This led to the creation of Cyber Monday. Originally a retail holiday that concludes the Thanksgiving to Black Friday shopping weekend, Cyber Monday is now a global event for businesses big and small. In 2021, there were 7 million global Tweets about Black Friday and over 900K Tweets about Cyber Monday. Assil Dayri | Courtesy Kiko Gaspar Communications .

However, there is a differentiated preparation of the advertising industry for this year. Advertisers are making cuts up to 25%, even before the arrival of Black Friday.

Marketers and advertisers took note that the US job market remains strong, consumer spending is resilient, and inflation is slowing. High prices for food, rent, gasoline and other household costs took a toll on shoppers. As a result, many are reluctant to spend unless there is a big sale. Most consumers are being more selective with what they buy – in many cases, buying things cheaper and from less expensive stores because inflation is at its highest in 30 years.

Good news: retail-related figures show that consumers are buying more than ever before. So, this factor does not change expectations for 2022.

The categories where consumers will see significant discounts are:
1. Electronics, television, home appliances, fashion, beauty, and groceries on these two days.
2. Often it’s best to wait until Cyber Monday for ‘safer’ products like sneakers, fashion, and beauty, but we recommend taking advantage of Black Friday’s own deals as most retailers do great deals around this time.
3. With all these deals, unfortunately, fraudsters are also trying to cash in. To avoid falling victim to one or more of these Black Friday and Cyber Monday scams, take a hard look at scam practices to help you watch your wallet, shop wisely, and protect your personal information online.

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New Study Reveals Top Pet-Friendly City Breaks in the USA

November 24, 2022 No Comments

Pet-friendly vacations are booming. Each month in the United States, there are 4,800 Google searches for “pet-friendly vacation” on average, with thousands of Americans looking to explore the world with their four-legged friends.

According to research by the American Pet Products Association ( APPA), over 70% of households in the United States own a pet during 2022. Dogs and cats are the most popular pet companions. The research also discovered that 1 in 2 pet owners (52%) would only stay at accommodation that allows furry friends.

Vacation experts at Family Destinations Guide have discovered which cities in the U.S. have the most listings for pet-friendly accommodation. The team took 50 of the most populated cities in the U.S. and used data from vacation rental site Vrbo to discover how many accommodation listings in each city allow pets.

Location Number of Pet-Friendly Accommodation Listings
The following 20 cities came out on top as pet-friendly:
1.Houston, Texas   478
2. Dallas, Texas   470
3. San Diego, California   467
4. Jacksonville, Florida   466
5. Orlando, Florida   464
6. San Antonio, Texas    463
7. Phoenix, Arizona   458
8. Los Angeles, California   440
9. Chicago, Illinois   440
10. New York, New York   439
11. Philadelphia, Pennsylvania    428
12. Las Vegas, Nevada   424
13. Denver, Colorado   419
14. Austin, Texas   416
15. Seattle, Washington   390
16. Atlanta, Georgia   340
17. San Francisco, California   336
18. Washington DC   298
19. San Jose, California   250
20. Boston, Massachusetts    143

Houston, Texas, takes first place as the most pet-friendly destination in the US, with 478 listings for pet-friendly accommodation. Three other Texan cities also make the top 20:

Dallas has 470 pet-friendly listings, San Antonio has 463, and Austin has 416.

With over 89 state parks, there’s plenty for holidaymakers and their pets to explore.

San Diego, California, came in third place, with 467 pet-friendly accommodation listings. Other Californian cities, including Los Angeles with 440 and San Francisco with 336, also made the list.

There are plenty of dog-friendly beaches to explore along the Golden State, including Rosie’s Dog Beach in Long Beach, Arroyo Burro Beach in Santa Barbara, and Fort Funston in San Francisco.

Two cities in Florida take fourth and fifth place, with Jacksonville having 466 pet-friendly accommodation listings and Orlando having 464.

The Sunshine State also boasts some of the country’s best canine playgrounds, including Dog Wood Park in Jacksonville and Lake Winter Park in downtown Orlando.

Some other cities that scored highly include Phoenix, Arizona, with 458 pet-friendly listings, Chicago, Illinois, with 440 and New York City, with 439.

A spokesperson from Family Destinations Guide said:

“Pet-friendly vacations are booming. Taking your pet with you on holiday gives you the peace of mind of knowing they are safe and happy. You can enjoy having them by your side to make unforgettable memories together. Traveling with your pet also allows you to experience new destinations you may never have thought to visit. For instance, pet-friendly café, restaurants, and attractions could lead to amazing discoveries you might never have found if it weren’t for your pet. You can also enjoy a more outdoorsy holiday exploring mountains, parks, and beaches.”

About Family Destinations Guide

Family Destinations Guide is an online advice platform that provides expert knowledge and advice on travel destinations worldwide.

Methodology

50 of the most populated cities in the US were used. Data was then collected from Vrbo, using the “pet-friendly” tab to calculate how many pet-friendly accommodation listings they were in each city. The cities were then organized from highest to lowest.

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Navigating a Workplace Romance – Top 5 tips

November 23, 2022 No Comments

A holiday is good opportunity to spark up a workplace romance but remember office romances are notorious for going wrong. Here are tips to help you navigate it.

The festive season is creeping up as the the annual work Christmas party countdown begins. This holiday party is the perfect chance to see your colleagues in a more natural environment, have a few drinks with work friends and celebrate the year.

It is also a good opportunity to spark up a workplace romance but remember office romances are notorious for going wrong. The phrase “don’t dip your nib in the office ink” is important to repeat to yourself.

To help you through this tumultuous romantic time, sexual wellness brand www.lovehoney.com has spoken to clinical sexologist and therapist, Ness Cooper .

Here are five ways you can navigate a workplace romance:

Establish What Both Parties Desire
“Do you want to have a long-term committed relationship or just something that lasts briefly? Is it all about the thrills and no emotional connection or are you looking for someone you want to get to know further and more personally? Do you want your fellow work colleagues to know, or do you both want to keep the relationship secret? “

Knowing the answers to some of these questions will help you not only navigate the relationship but will help you both work out whether or not you should continue it.

Talk to HR or Check your Work Policy
“You may find that the company you work for has a policy for office romances where certain behaviour is acceptable or not. Some companies also have a clear no-dating policy. Once you’ve both worked out what type of relationship you have, finding out if it’s ok in your workplace is important, as sometimes office romances can lead to instance job terminations or tribunals even when they are consensual.”

Keep personal relationship discussions at home
“Even if they seem like positive conversations; keeping both positive and negative relationship talks for when you’re in private at home is important so you don’t disrupt the work environment. Arguments within the workplace aren’t the greatest of places to talk things through and will often allow for space for you to stay within fight or flight mode for longer as you’re having to juggle workplace expectations and tasks.”

Avoid flirting too much in front of other work colleagues.
“It can be hard to hide those natural attractions and feelings, but forcing work colleagues to witness flirtatious behaviour not only puts them in an awkward position that they haven’t consented to, but it has also been shown to reduce work satisfaction and enjoyment for colleagues. There may be many reasons why colleagues may be unformattable witnessing fellow workmates flirting with each other and it can lead to these colleague connections not being as strong as before.”

If the relationship ends, keep things professional.
“Making sure you are both prepared if things don’t work out is important, and understanding that if you both have to continue to work together, you need to keep things professional. If you can’t work together after a breakup, working out if it’d be better to change jobs or not is important to avoid unnecessary work upset and conflict.”

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Study Shows Over 50% of Parents Take Off Work to Care for Sick Kids during Flu Season

November 23, 2022 No Comments

Child with fever from the flu ( influenza)

Cold and flu season is upon us and parents are already missing work to take care of sick kids.

A new survey of more than 1,000 parents of school-aged children revealed the top illnesses parents are concerned about during the school year and the impact those illnesses have on families and working parents.

65% of parents say it is difficult to work when a child is home sick
57% of parents have taken a full or half day off work due to a child being home sick
1 in 5 parents admit to encouraging kids to still go to school even when they do not feel well
Nearly 47% do not have child care to rely on if their child cannot go into school
46% of parents with young children say they’ve dealt with a daycare shutdown due to illness

While most families are taking precautions to avoid the winter sickness surge, 80% of parents believe their kids will still end up getting sick.

Nearly 1 in 4 parents believe their kids will get sick 3 times.

What are the top illnesses parents are concerned about this school year?

Covid-19, the flu, the common cold and strep throat are the four illnesses top-of-mind for concerned parents.

Children and Common Illnesses: 48% Already Sick In the 2022-2023 School Year.

Vaccinations statistics regarding the flu shot and covid-19 vaccine.

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Knork Eco Party Cups: Holiday Gift Must Have(s)

November 17, 2022 No Comments

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Knork Flatware, ergonomically designed smart flatware.

This holiday season Knork is celebrating the launch of the new Eco Party Cups. For Kitchen decor and cooking, Knork is a brand which offers ergonomically designed, smart flatware. Have you seen the Knork Eco line?

About Knork Flatware

Founder of Knork, Mike Miller, went to a pizzeria with friends and struggled to eat pizza neatly with a normal fork–while trying to impress women joining him for dinner. Miller noticed an employee using a pizza slicer and imagined how that functionality could exist on a fork, and the rest is flatware history.

Knork Flatware is ergonomically designed to correctly fit the way people naturally eat. Its patented design combines innovation and function to produce a complete line of modern flatware designed for comfort, style and stability.

Knork Eco Line Discounts

Use code BRIANABOOKER for 20%

Share your coupon code with co-workers, friends, and family.

The Knork Eco Line is plant-based astrik material to support smart design and functionality. It’s the perfect way to switch from single-use plastics that are clogging up landfills and our oceans.

What is Astrik?

It is plant-based material made of 85% Sugarcane and 15% bamboo fiber. It is sustainably sourced so you never have to feel guilty using eco friendly utensils.

The Benefits of Knork Flatware

Knork ergonomic design can help you easily cut through food with one hand.
The Biodegradable design can withstand more than 500+ runs in a commercial dishwasher. Knork flatware is dishwasher safe!
The Knork flatware is also sustainably-sourced from bamboo made from cuts and leftovers as a result of making furniture and flooring.

Click the link below for:

A 12% Knork Eco Line Discount.

You can always refer your friends and family using the link below:

https://www.knork.net/?ref=tBztmLf7

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2023 Relational New Year’s Resolutions

November 15, 2022 No Comments

2023 is a time to leave 2022 in the rearview mirror and begin again, and that is what many Americans are hoping to do. Nearly 4 in 5 (78%) are trying to set healthy boundaries in 2023.

The top interpersonal New Year’s resolutions is prioritizing self-care, saying no, making time for self, spending time with others, and limiting time on social media.

Other resolutions Americans are setting for 2023 focus on mental health. 1 in 4 (24%) are planning to skip or leave commitments earlier in the new year, and 1 in 6 (16%) are not planning to work overtime or off the clock.

Some are turning to others for help with nearly 1 in 3 (32%) planning to go to therapy in 2023. 38% women compared to 24% men are planning to do that. Generation-wise, younger generations are turning to therapy the most. 40% of Gen Zers and 35% of Millennials are planning to get therapy in 2023. Separately, only 26% of Gen Xers are planning on it and 15% of Baby Boomers are looking into it.

The new year is a time to start over. If you are feeling boxed into doing things you do not want to do, do not continue the cycle. Now more than ever is the time to prioritize your mental health and your happiness. At the end of the day, that’s what is the important.

Methodology

In October 2022, Thriving Center of Psychology surveyed 1,001 people to learn about their relationships and how they set or do not set boundaries. 49% were men, 48% women, 2% nonbinary, and 1% transgender. Respondents ranged in age from 18 to 79 with an average age of 37. 18% were Gen Z, 50% Millennials, 22% Gen X, and 10% Baby Boomers.

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Top Games to Keep Your Mind Sharp [ Mental Health]

November 11, 2022 No Comments

Most and least educational games : Duolingo, Wordle, Chess, and Words with Friends.

A new study on America’s gaming habits in 2022 reveal games are a way of life: over 1 in 2 Americans game daily.

75% say games like Wordle help improve vocabulary.

52% say Solitaire improves critical thinking skills.

3 in 4 play games primarily on their phones.

Duolingo came on top as the most educational game for Americans.
Other top skills honed from gaming?

Memory, time management, and collaboration.

The most educational games people can play are Duolingo, Wordle, and Chess. Take a moment to view the full survey results, which include which kids’ apps and games Americans think are the most educational.

During the holidays and many people- young and old alike- will be getting new devices. But what apps should be on them?

This new report surveyed Americans on what games and apps are the most educational, and here’s what they found.

53% of Americans game daily.
96% believe that playing games can keep your mind sharp and help you learn.
4 in 5 say that technology helps learning, but 3 in 5 say that you can’t replace traditional learning with technology.

The top skills honed by games like Duolingo and Wordle include memory, critical thinking, and language skills. 3 in 4 said Wordle helps increase their vocabulary.

The Best Games for Kids

Best educational games and apps for children. Almost 2 n 5 respondents surveyed are parents or guardians, and 67% let their kids play games through apps.

The Benefits of Games

The Benefits of different games vary. 52% say solitaire helps improve critical thinking skills.

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