Americans are putting their skin at risk by intentionally avoiding sunscreen. Summer is a timely reminder of the importance of protecting our skin from the sun’s harmful rays. 

A new consumer survey found that 1 in 3 Americans intentionally skip sunscreen, and 28% admit to rarely or never using it. Despite over half (58%) of Americans saying they are worried about getting skin cancer, skin checks are left on the back burner. Surprisingly, nearly 9 in 10 Gen Z and Millennials avoid their yearly dermatologist visits.

Sunscreen Neglect: Alarming Survey Findings on Americans’ Skin Protection Habits

Many Americans don’t just forget to protect their skin, but some actually admit they don’t use sunscreen on purpose, according to the new consumer sentiment survey on the subject of summer and skincare. 

59% of Americans don’t apply sunscreen on cloudy days.

57% of men and 41% of women confess to skipping sunscreen. 

Over half of Americans do not check the expiration date on their sunscreen before using it.

Take a look at the full study.